Serious Materials

Linked Initiatives: 
Company Image: 
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Company Name: 
Serious Materials
Company Description: 
Serious Materials develops and manufactures advanced eco-friendly materials for sustainable building construction. Our EcoRock® wallboard products (2008) are green replacements for standard drywall that could reduce total industrial emissions in the U.S. by 1%, and represent a $20 billion market opportunity worldwide. EcoRock uses 90% less energy in its production than gypsum drywall, and can reduce greenhouse gas emissions by 25 billion pounds per year. Our ThermaProof super-insulating windows (2008) reduce U.S. energy use and carbon emissions by 5%, and likewise represent a $50 billion opportunity worldwide.
Start Letter of Company Under: 
O - T
Detail Description: 

Serious Materials develops and manufactures advanced eco-friendly materials for sustainable building construction.  Our EcoRock® wallboard products (2008) are green replacements for standard drywall that could reduce total industrial emissions in the U.S. by 1%, and represent a $20 billion market opportunity worldwide.  EcoRock uses 90% less energy in its production than gypsum drywall, and can reduce greenhouse gas emissions by 25 billion pounds per year.  Our ThermaProof super-insulating windows (2008) reduce U.S. energy use and carbon emissions by 5%, and likewise represent a $50 billion opportunity worldwide. 

The company has grown rapidly, starting with our 25 Quiet®-brand soundproofing products, including the market-leading QuietRock® soundproof drywall.  These provide easy, reliable, cost-effective noise reduction for both commercial and residential construction.  A million QuietRock panels have been installed in over 30,000 projects to date.  We currently operate two manufacturing plants in California and are planning a third in the Northeast. The company has filed over 24 patents.

Linked Initiatives: 
CleanTech
company_related+partners: 
John Babcock
Jon Staenberg
David Travers