With Ponies, Unicorns and Secret Codes, an Effort to Unleash a Craze for Girls

Mon, 12/17/2007 - 05:25
News Source Image for News: 
NAV
News Detail URL: 
With Ponies, Unicorns and Secret Codes, an Effort to Unleash a Craze for Girls
News Publisher: 
New York Times
News Date: 
11/12/2007
News Story Teaser: 
He has already introduced America to a boy-oriented trading card game (Magic: The Gathering) and one with unisex appeal (Pokémon). Now, Peter D. Adkison is hoping to find new success with a line of collectible cards aimed at girls.
News Story Detail: 
He has already introduced America to a boy-oriented trading card game (Magic: The Gathering) and one with unisex appeal (Pokémon). Now, Peter D. Adkison is hoping to find new success with a line of collectible cards aimed at girls.