Rustic Canyon

Pasadena-based Perfect Market, which operates a marketing service for
publishers, said today that it has raised $15.6M in a new venture capital
round. The round came from Trinity Ventures and Rustic Canyon Partners,
with participation from Square 1 Bank and Idealab. According to Perfect
Market, the new funding will go towards company operations and for the
company's product development initiatives. Larry Orr of Trinity and Nate
Redmond of Rustic Canyon Partners have joined the company's board along
with the funding. Perfect Market said it will focus on helping publisher
create additional revenue from underutilized content.