TopFloor, Backed With $6M, Debuts Video-Driven E-Commerce Platform
TopFloor, a startup born out of Los Angeles’ Science Inc. incubator, is set to make its public debut today. The company, co-founded by Science’s Michael Jonesand Brian Lee, has built a video-driven e-commerce platform that allows brands, retailers, and any celebrity or “influencer” to sell directly to their social followings and receive proceeds when the people they refer purchase items. The company tells TechCrunch it has secured $6 million in funding led by Polaris Ventures with participation from Google Ventures, Crosslink Ventures, and Rustic Canyon Partners, and individual investors. Based in Los Angeles, TopFloor currently has 12 staff.
See the full TechCruch coverage here: http://techcrunch.com/2012/10/15/topfloor-science-funding-launch-social-shopping-video/